About Us

Built To Turn Real Estate Into Landmarks.

We are a Mumbai-based real estate advisory firm built around one belief — every premium project deserves a strategy as ambitious as its skyline.

Our Story

A decade of turning launches into sell-throughs.

Just Properties was founded with a simple intent: bridge the gap between developers and discerning buyers with intelligence, craft and execution. Over the last decade we've grown from a single mandate in Mumbai's western suburbs into a trusted advisory partner for some of the region's most ambitious residential and commercial projects.

We don't sell flats. We architect entire go-to-market strategies — from the first feasibility study to the final unit closed. Our work blends ground intelligence, brand storytelling and channel mastery into a single, accountable engine for inventory velocity.

Today, with 10M+ sq.ft. under advisory and a network of 200+ trusted channel partners, we remain a focused, founder-led firm — small enough to care, structured enough to deliver.

50+
Projects Mandated
10M+
Sq. Ft. Under Advisory
200+
Channel Partner Network
95%+
Client Retention
What We Stand For

Four values. Every project. No exceptions.

Clarity

Cut through noise with sharp positioning and unambiguous strategy.

Craft

Detail-led marketing and storytelling tailored to each address.

Integrity

Numbers we can defend. Promises we can keep.

Partnership

Skin in the game from launch strategy to last unit closed.

Our Journey

A decade of compounding trust.

2014

Founded in Mumbai

Started with a single residential mandate in the western suburbs.

2017

Crossed 1M sq.ft.

Expanded into commercial and co-developed mandates across MMR.

2020

Intelligence Platform

Built our proprietary micromarket analytics & demand mapping system.

2023

10M+ sq.ft. Under Advisory

Trusted by 25+ developers across residential, commercial and mixed-use.

Leadership

A small, senior team — accountable to every mandate.

Mehul Vithlani
Mehul Vithlani
Founder & Principal Advisor
Prashant Vithlani
Prashant Vithlani
Head of Market Intelligence
KS
Karan Shah
Director — Sales Strategy
PI
Priya Iyer
Head of Brand & Marketing

"Our job isn't to sell a project. It's to make sure the right buyer feels they've found home — and the developer feels they've found a partner."

Mehul Vithlani · Founder

Let's build the next landmark together.

From feasibility to final closure — partner with a team that treats your project like its own.

Partner With Us